A Contemporary Art Magazine

ABSTRACT STATE

ART & PUBLISHING | BRAND & DIGITAL DESIGN

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PROJECT BRIEF

Company: Abstract State

Project Type: Art & Publishing | Brand & Digital Design project (6 months)

Role: Founder & Creative Director

Involves: Creating and managing a contemporary art magazine covering artists, art advisors, dealers, and gallery owners through brand identity, editorial design, digital platform development, and content curation.

Deliverable: Quarterly published magazine in print and digital formats with comprehensive website and e-commerce platform. This is an ongoing role I'm still actively creating and promoting the magazine.

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PROJECT OVERVIEW

Abstract State is a contemporary art magazine I founded and developed from concept to publication. Based in New York, the magazine provides comprehensive coverage of the contemporary art world, featuring artists, art advisors, dealers, and gallery owners through carefully curated content, interviews, and visual storytelling.

As founder and creative director, I handled every aspect of the publication including brand identity, editorial design, web platform development, content curation, industry relations, and business operations, creating a comprehensive art publication that covers the entire contemporary art ecosystem and bridges digital and print media.

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PROJECT DETAILS


Duration: 6 months (ongoing operations)

Role: Founder & Creative Director

Industry: Art & Publishing

Location: New York

Scope: Brand, Editorial, Digital, Print

KEY RESPONSIBILITIES

KEY RESPONSIBILITIES

Brand Identity

Developed complete visual identity, logo design, and brand guidelines for the publication

Brand Identity

Developed complete visual identity, logo design, and brand guidelines for the publication

Editorial Design

Designed magazine layouts, typography systems, and print production for multiple issues

Editorial Design

Designed magazine layouts, typography systems, and print production for multiple issues

Digital Platform

Built and designed the complete website with e-commerce, subscription, and content management

Digital Platform

Built and designed the complete website with e-commerce, subscription, and content management

Content Curation

Curated contributors across the art world, conducted interviews with artists, dealers, advisors, and gallery owners, and managed all editorial content and storytelling

Content Curation

Curated contributors across the art world, conducted interviews with artists, dealers, advisors, and gallery owners, and managed all editorial content and storytelling

DESIGN PHILOSOPHY

Helping businesses standout with brand identity packaging that captivates and converts effectively.

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Minimalist Aesthetic

Embraced a bold, minimalist design approach with stark black and white contrasts, allowing the artwork and content to take center stage while maintaining sophisticated visual hierarchy.

Minimalist Aesthetic

Embraced a bold, minimalist design approach with stark black and white contrasts, allowing the artwork and content to take center stage while maintaining sophisticated visual hierarchy.

Artist-Centric Layout

Created flexible grid systems that showcase artist work prominently while maintaining consistent branding and navigation throughout the digital and print experiences.

Artist-Centric Layout

Created flexible grid systems that showcase artist work prominently while maintaining consistent branding and navigation throughout the digital and print experiences.

Brand Design

Designing sleek, impactful packaging that not only looks stunning but also connects with your ideal customers — turning first impressions into lasting brand loyalty.

Brand Design

Designing sleek, impactful packaging that not only looks stunning but also connects with your ideal customers — turning first impressions into lasting brand loyalty.

Typography Focus

Developed a strong typographic system that balances readability with artistic expression, using clean sans-serif fonts that complement the contemporary art focus.

Typography Focus

Developed a strong typographic system that balances readability with artistic expression, using clean sans-serif fonts that complement the contemporary art focus.

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PLATFORM FEATURES

Print & Digital Publishing

E-commerce Integration

Industry Submissions

Print & Digital Publishing

4+

PUBLISHED ISSUES

4+

PUBLISHED ISSUES

4+

PUBLISHED ISSUES

50+

INDUSTRY PROFESSIONALS

50+

INDUSTRY PROFESSIONALS

50+

INDUSTRY PROFESSIONALS

100%

SELF-DESIGNED & DEVELOPED

100%

SELF-DESIGNED & DEVELOPED

100%

SELF-DESIGNED & DEVELOPED